Why Newspaper Media?

Did you know 8-in-10 households were reached by newspapers and their affiliated digital media in Mississippi last week?

The Newspaper Market Penetration Survey [2016] was conducted by Pulse Research of Portland, OR, on behalf of the Mississippi Press Association. The results show 75 percent of Mississippians read newspapers or their websites on a daily basis.

SmartphoneMore importantly, Mississippi newspapers continue to be the medium residents most frequently reference for advertising and shopping information.

The primary findings:

  • Mississippi newspapers and websites reach 75% of households every day.
  • In the last week, eight out of ten households were reached by Mississippi newspapers and their digital media.
  • Local Mississippi newspapers are the primary source of local news according to a majority of respondents.
  • Mississippi households resoundingly choose local newspapers as the advertising source they rely on most prior to going shopping. No other option comes close.

Newspapers and affiliated media continue to be the source consumers and advertisers trust for quality content and valued advertising information.

For more information:
Layne Bruce
Executive Director