“We’ve decided to become a Facebook-Free Business at @basecamp starting today,” Hansson, a prominent programmer with over 300,000 Twitter followers, wrote in a tweet. “No Facebook, Instagram, no WhatsApp. No ads. No profiles. No pages. No usage. No more.”
Basecamp, which develops productivity apps, deleted all of its Facebook-owned accounts. On Instagram, Hansson removed most of his posts, saying goodbye to his 34,000 followers. To lure other companies, the Chicago-based company started promoting the hashtag #FacebookFree.