Some advertisers flee Facebook

From CNBC On Dec. 19, David Heinemeier Hansson quit Facebook and Instagram. It was a decision he made alongside his business partners at software company Basecamp. “We’ve decided to become a Facebook-Free Business at @basecamp starting today,” Hansson, a prominent programmer with over 300,000 Twitter followers, wrote in a tweet. “No Facebook, Instagram, no WhatsApp. […]

A message from the Ghost of Advertising Past

Diamonds may be forever, but ad agencies aren’t. N.W. Ayer was a storied creative shop that coined some of the most enduring slogans of the 20th century: “Reach out and touch someone.” “Be all you can be.” “A diamond is forever.” In 1934, it also created this incredible Halloween-themed ad—for itself. “Advertising is a legitimate […]

Here comes Amazon to the ad market

From The New York Times Verizon doesn’t sell its mobile phones or wireless plans over Amazon. Nor does it offer Fios, its high-speed internet service. But Verizon does advertise on Amazon. On Black Friday last year, when millions of online shoppers took to Amazon in search of deals, a Verizon ad for a Google Pixel […]